South India as a region continues to be the largest consumer of gold in the country with jewellery chains increasingly targetting the region for expansion. A recent report by Karvy Private Wealth says the four southern states account for over 40% of the nation’s overall gold demand.
http://economictimes.indiatimes.com/markets/commodities/south-india-accounts-for-40-of-gold-purchases/articleshow/11287083.cms
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