The reluctance to pay premiums without securing anything in return is the sole reason why insurance-cum-investment plans are popular in the market despite the availability of cheaper alternatives like term cover. Like term insurance, health covers, too, don’t find many takers, since many mistakenly believe that buying a health cover while maintaining perfect health makes little sense. What’s more, the health cover premium seldom helps an individual to exhaust the Rs 15,000 deductions that can be claimed for health insurance under section 80D of the Income-Tax Act. This, again, works against such policies. This is the reason why some health insurers have been designing products to make such insurance-seekers happy
http://economictimes.indiatimes.com/personal-finance/savings-centre/analysis/health-plans-from-apollo-munich-icici-lombard-max-bupa-now-come-with-returns-assurance/articleshow/9714312.cms
